Fill Matrix down rather than across

Hi,

My SSRS report has the below Matrix:Image may be NSFW.
Clik here to view.

Is it possible to change this so that it appears vertically rather than horisontally? I'd like Fin Period and Percent On Time to appear as column  headers ansd for the data to appear downways. Below is a crude image of how I would like it to appear:

Image may be NSFW.
Clik here to view.

Cheers

Paul